| Consider having 2 cutters. The graphics and apparel business is a deadline driven business. Why? Because often times the graphics business is event driven. Grand Openings, trade shows, product launches, press releases, fairs, flea markets, and sporting events require signs, banners, t-shirts, and promotional items for these events. As you build your business, you take jobs based on deadlines and assuming your equipment will work. One missed deadline can mean the end of your best customer and a major stream of income that your business is based upon. Every sign shop should have a backup cutter. It’s the cheapest insurance you can buy and you will only buy it once. Not to mention adding production capacity to your shop allows you to take on that rush job even while you are using your cutter for another job. Many of our customers desperately have us overnight simple parts and even whole machines because the cost of losing a good customer is too great. And remember your cutters have resale value. |
